Adaptive Strategies Blog

We are currently in very tough economic times and here is a basic question. Do you just have to “work harder” or is this a time to pause and rethink your basic business model and your relationship with your customers?

Take a look at Denny’s restaurants. This past Tuesday they gave away 2 million Grand Slam breakfasts. All told, it cost Denny’s about five million dollars to do this. You could be a cynic and call this a gimmick. Or you could think about Denny’s business model and consider the impact that this give-away had on their relationship with their target customers. Some will take it as a freebie; others will see a reason to be loyal to a company that bought them breakfast when they were out of work.

When your customers are hurting do you ignore them or do you see an opportunity to improve your relationshipwith them. Think about it.