A fellow I’ve never met (Alex Osterwald) is writing a book about a topic I like (business model innovation.) He wrote a blog asking if people were interested in helping him with the book by commenting on ideas and “book chunks.” I signed up — so did about 100 other folks from around the world — and the process is simply fascinating (and rich with ideas). Alex is young and techno-savvy, so this may seem natural to him. I’m not-so-young and about five years behind the techno-curve. This is eye-opening to me. The interesting thing is that my profile is pretty close to the age and techno-savviness of many CEOs. What are they missing?

Here’s your question. How could you use blogs and other social media to help you tackle problems you need solved?