Putting the pieces together
Apple, a “computer company,” launched the iPod phenomenon by combining music and computers and consumer electronics. Sony, the icon of portable music in the 1980s and 1990s owned a computer company, a record company and a consumer electronics company. Why didn’t they see the potential that Apple saw?
What combinations of assets (skills, knowledge, products,etc) do you own that you should combine before a competitor does?
Date: January 13th, 2009 @ 00:36
Categories: Business Model
