Sunday, 5 of February of 2012

Consequences of not worrying about the future

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I just finished reading an article from the July-August issue of Harvard Business Review that I found  frightening and thought provoking. The article is about Global Competitiveness — but the sub-title is what caught my eye — WHY AMERICA CAN’T MAKE A KINDLE. Although the Kindle was designed in California, the important components are made in China, Taiwan, and South Korea and the entire unit is assembled in China. Consider the major components:

  • The battery comes from China  — When America outsourced laptop computers to Asia we gave up on battery technology
  • The display comes from Taiwan — We no longer have the expertise because we gave up flat panel LCD manufacturing to Asia.
  • The wireless card is made in Korea — the Korean mobile phone industry is more advanced than ours, so the latest advances in wireless technolgy come from there.
  • The injection-molded case comes from China — We don’t have much of this capability left inasmuch as we have outsourced most toys, consumer electronics, and computers to Asia.

We have focused on the short-term and “shareholder value” for the past fifteen years or so. But we have neglected to consider the long term sustainability of our manufacturing base. We have deluded ourselves into thinking that we can be a service economy (What !? Selling sub-prime mortgages to one another?) and that only we have “imagination” for the next great thing. I think that both of these assumptions are frightfully weak.

Frankly, I don’t know what to suggest except to say that all of us need to worry about our knowledge base and our collective willingness to mortgage our future for “every day low prices.” That said, there are NO short-term solutions. We need to rebuild our expertise so that we have the competitive advantage here at home to make some of the things we want to buy.

What do you think? Am I being a crabby old man and too narrow-minded or am I right to be worried about our future?


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Scott JacobsonNo Gravatar

in June 23rd, 2009 @ 11:16

Bill, I think you are right in that we as a country have accepted the fact that we are not manufacturers. And as you say, we have decided to believe that we are service providers and that we are the brains behind all great innovation.

For a while that seemed like an okay belief because while shipping manufacturing out of the country prices declined and our economy kept booming. Putting the current economic conditions aside, I think we have yet to experience the real consequences of being a service society.

Assuming that the consequences will be more negative than positive, it will be an opportunity for America to consider its positioning in the world’s economy. That, I think will require political leadership that I am not sure we have.

Or perhaps we actually will lead the world in green technology and get some of our mojo back.


Bill WelterNo Gravatar

in June 23rd, 2009 @ 13:29

Scott,
You raise a good issue. Maybe the future is with the future, not the past, of manufacturing. In any case, this may be a time for executives to think about a strategy that adapts to the emerging reality of a world market and manufacturing base.
Bill


Brad ShorrNo Gravatar

in June 23rd, 2009 @ 13:41

Bill, I agree with Scott right down the line. It is folly to think an economy based on consumer spending can succeed on any level for any length of time. What worries me most now are the national security implications. Or maybe an international crisis or war is what it’s going to take to restore leadership and vision to our political and business leadership.

Brad Shorr’s last blog post..How to Design a Leaflet


Bill WelterNo Gravatar

in June 23rd, 2009 @ 14:01

Brad,
I think that the “international crisis” you mentioned may be upon us. The only good thing that I see coming out of the current financial crisis is the recognition that we need a “real” economy. Now if only we can convince the people running the circus in Washington that our future is at stake we might get somewhere.
Brad, the “blogger par excellance” maybe you can get a million other bloggers to spend a week trying to get the circus masters to see reality. (not too big a job for a guy like you)
Bill
Bill


Brad ShorrNo Gravatar

in June 23rd, 2009 @ 15:54

Bill, That’s a tall order! There is a vibrant pro-manufacturing, pro-common sense economics virtual community out there, but right now I believe the dominant theme is Government: The Solution to All Problems. It’ll take bloggers far more powerful than I to make any headway against that right now. We’ll see what tomorrow brings.

Brad Shorr’s last blog post..How to Design a Leaflet


Bill WelterNo Gravatar

in June 23rd, 2009 @ 15:59

OK, we can put it off until next week.


Ken BrownNo Gravatar

in June 23rd, 2009 @ 18:50

Bill – I remember years ago when I was entering college as an engineer wanna-be. It didn’t take me too long to see that the real winners as engineers were the students that had gotten their hands “dirty” as kids. Breaking things and then trying to fix them.

I have a brother in law who has a number of patents to his name in the auto industry. I watched him grow up and he was constantly taking cars apart, repairing small electric appliances and doing hands on learning.

If we switch to a service industry we may lose that “hands on” experience that makes a good engineer a great engineer.

Ken Brown’s last blog post..Do You Live in the Chicago Area? Robo Basho!


Bill WelterNo Gravatar

in June 23rd, 2009 @ 19:54

Agreed. Now if we could bring back the joy of figuring things out we migth get more young people involved with getting their hands dirty.
Bill


Leo HopfNo Gravatar

in June 23rd, 2009 @ 22:54

I am less concerned that you are on this Bill. It has been a long time since the US had more manufacturing than service jobs.

The US has an advantage and innovation. So early on the US can compete nicely. But late in the lifecycle when products and services have been commodified the US can no longer compete. The key is to keep filling the pipeline with new ideas.


Bill WelterNo Gravatar

in June 24th, 2009 @ 07:29

Leo,
I agree with your position as long as the ability to innovate can be separated from the ability to manufacture. I think (but cannot prove) that they are tightly integrated and that in losing the ability to manufacture we are eroding the abilty to innovate. We have taken pride in our american creativity but I’ve been to Asia enough to realize that we do not have a lock on creativity. So although I agree that commodity products or products near the end of their life cycyle should be manufactured in a low-cost environment I think we need a solid manufacturing base if we are to keep up with creativity and innovation.
We are both believers that the product life cycle is “destiny;” I think we may need to better understand what it takes to fill the pipeline at the ideation/initiation stage. How about adding that to our workshop?
Cheers, Bill


Corinne MillerNo Gravatar

in June 24th, 2009 @ 10:08

Bill,

You raise an interesting connection.

For physical products, innovation isn’t just something that occurs on “design” paper that is then passed off to someone 10K miles away and we’re done. An understanding of how things go together and how parts play together is essential to the innovation process for physical products.

How do people learn how things go together and how parts play together? In the US, this understanding has come from manufacturing experience. As this experience erodes over time, that understanding of how parts play toegther, etc., will erode as well, and as such, we may not be as innovative for physical products.

Stimulating discussion Bill!


Bill WelterNo Gravatar

in June 24th, 2009 @ 11:04

Corinne,
Thanks for the observation and for adding to the conversation.
Inasmuch as there is not a short-term set of fixes, it seems to me that we have to innovate our education system and get high school and college students involved with making a better future for themselves. (Naturally, us ‘old folk’ has to help them along the way.)

Now that might be a VERY interesting project to undertake with a bunch of learning leaders.

Cheers,
Bill


Fred H SchlegelNo Gravatar

in June 24th, 2009 @ 11:54

Hi Bill, I think Corrine identifies a huge concern. If the tools of production are elsewhere then the earthy experience of getting your hands dirty learning a process becomes less available. I’ve seen a number of smaller manufacturers send their line overseas and within a short period of time begin purchasing engineering services from the factories as well. They quickly run the risk of becoming little more than a marketing/sales organization dependent on other suppliers to deliver innovation for their own product lines. Add to that how quickly our next great manufactured product (software programing) has been moving off shore and it is indeed cause for worry.

Fred H Schlegel’s last blog post..Who Needs Innovation Training?


Bill WelterNo Gravatar

in June 24th, 2009 @ 12:38

Amen Brother, Amen,

Part of the problem is that although it is “obvious” to many executives, making the move to retain manufacturing in the U.S. means that they will have to take a short term profit hit. And doing that, unfortunately, is a career limiting move in most organizations.
Going back to the systems thinking movement from the late 80s and early 90s, we have system that is caught in a negative reinforcing spiral. We have some good people in a bad system and, therefore, they will fail. Now if only we had some people in Washington who could think long term and were willing to act for the “betterment of the whole.” Is that too much to ask?

Hmmm, maybe I need to start be writing my Senators and Congressman.


ZekeNo Gravatar

in June 26th, 2009 @ 12:20

Will:
You invited my opinion, so here it is. I wonder whether your worries are, at present, a bit misplaced.

The Democrats are about to ram through Congress the most onerous, business destroying (at least in the United Sates) piece of fantasy based legislation in American history, and you’re worried about the Chinese making Kindle batteries?

Back in 1930, Congress created the Smoot-Hawley Tariff Act, ostensibly to fight the depression by imposing tariffs on thousands of imported goods. This set off a trade war when other countries retaliated. The result was an exacerbation of the depression.

Cap and trade is merely a repetition of Smoot-Hawley in that Congress, in the midst of an economic crisis, is enacting legislation which will seriously undermine American business. Cap and trade will exact a tax from American businesses and industries for carbon emissions. The legislation aims, ostensibly, to force American business and industry to invest in inefficient so-called “green” technologies, which inefficiencies will further increase costs. Meanwhile, will the Chinese or Indians create their own versions of cap and trade? Not likely.

And what is the response of our contemporary politicians when they are warned about cap and trade making American goods too expensive to be competitive? Tariffs, which will increase the cost of imports. Do you think that might set off a trade war as occurred in the thirties?

And for what reason are we about to enact this cap and trade business killer? Why anthropogenic global warming, of course. A theory propounded by a charlatan named Gore, running around the world like Chicken Little, predicting our imminent demise. Meanwhile, skepticism about Gore’s pseudo-scientific certainty continues to mount (see today’s Wall Street Journal article: The Climate Change Climate Change). That skepticism has, apparently, not reached the halls of Congress where the push for cap and trade continues apace.

But, of course, cap and trade is not about combating global warming at all. The Obama administration needs the billions in additional tax dollars which cap and trade will plunder from business, industry, and the taxpayers. How else to finance the takeover of the medical sector?

You are currently examining various facets of the medical sector, with presumably, the goal of increasing its efficiency and effectiveness. You had better get that project done soon. Once the government creates a national health service like that of Great Britain, I doubt if anyone in the medical arena will be looking to hire you to increase its efficiency or cost effectiveness. Hey, do you imagine that anyone from Amtrak will be contacting you soon to study ways to improve its service?

In your response to Fred Schlegel, you pondered whether to write your senators and congressman. Do you think so?

Zeke


kenNo Gravatar

in June 27th, 2009 @ 12:36

Bill

For teaching youngsters about getting your hands dirty there is a wonderful program called US First. It was created by the inventor of the Segway two wheeled vehicle, Dean Kamen. US First has as it’s goal to help high school students to interact with professional engineers. The goal is to create a robot to compete interactively with other high school US First programs.

Manufacturers like Delphi Automotive have spent hundreds of thousands of dollars to support this program. Active professional engineers volunteer their time and energy to teach and work with youngsters in this program.

I think there is still hope for America’s future.

ken’s last blog post..Do You Live in the Chicago Area? Robo Basho!


Bill WelterNo Gravatar

in June 29th, 2009 @ 08:47

Zeke,
Thought-provoking (and conservative) as always.
Yes, business leaders are affected by Washington (for better or worse). However, they do not dance to the tune of the politicians and, again for better or worse, make decisions that will affect the long term viability of the country’s manufacturing base.
The economist and author Lester Thurow took a position about twenty years ago that in the arena of global business, goverments were becoming less of a factor when it came to where the companies would position the high skill (and high paying) jobs. His position twenty years ago was that business would put the work where they could find the skilled workers. The more we off-shore, the more we lose skilled jobs that, in the long run, beget more skilled work. We can rail against bad government decisions, but we can’t ignore the responsibility of the business leaders for developing the workers of the future.
You’ve studied history deeper than I have, what do you say to the business leaders?


Bill WelterNo Gravatar

in June 29th, 2009 @ 08:51

Ken,
I was not aware of US First. Thanks for the information; I’ll go and check them out.
Bill


AndrewNo Gravatar

in July 13th, 2009 @ 07:24

Bill,

I can certainly see your point of view and under absolutely no circumstances would I question the validity of the nature of your concerns or those of other readers in this regard.

That said, I would have thought that most of this is not so much of a problem but rather part of the healthy process of engagement international trade in the modern environment of the integration of national economies within the global economy.

On one side of the coin, Asia has come of age in terms of its manufacturing capabilities, and in areas such as the manufacture of electronic equipment, it is inevitable to some degree parts of the manufacturing base within your country will slowly move eastward over time.

But on the flip side, your country seems to be reaping huge rewards from the emergence of economies in Asia and elsewhere. Having taught as an English instructor in Korea for the past four years, I only need look at the vast array of opportunities which Americans and other westerners are snapping up working in public schools, higher education and in private training academies to appreciate the extent to which the development of these economies is opening up opportunities for Americans and those in the broader western world.

That’s not to mention that many of the teaching materials created being used here in Korea are imported from America, or that the bulk of the international media in terms of films, tv shows and outlets for news and current affairs are dominated by American media sources.

And then there are all of the areas like financial services, pharmaceuticals and military equipment and expertise, just to name a few, where demand for the output of firms from America and other developed western economies should continue to expand as these economies continue to develop over time.

So whilst I do not for a second question or doubt the validity of the concerns which you raise, I do not think it is altogether an unhealthy process that American consumers increasingly benefit from the technical capabilities of developing Asian countries whilst Asian consumers and businesses in return continue to reap the benefits of American expertise and experience in areas which America looks likely to continue to excel for the foreseeable future.

Andrew’s last blog post..June contributors


Bill WelterNo Gravatar

in July 14th, 2009 @ 11:53

Andrew,
What a great response! I often tell people to look at situations from other points of view — your point of view in invaluable. Thanks for the expansion of thought.
My overarching concern is that, inevitably, we have to produce things of value and that we may lose both capability and capacity to do so if we only look at the short-term cost implications. Asian companies are great at manufacturing (and that is good), but if we “give up” then they may, in the long run, lose the impetus for continued improvment.
Cheers,
Bill


AndrewNo Gravatar

in July 17th, 2009 @ 00:21

Thanks Bill,

Certainly, the prospect of the American manufacturing sector giving up and simply withering toward a slow and painful death would be most unfortunate.

Far better it would be if competitive forces from Asia acted as an impetus to spur innovation and efficiency gains within the American manufacturing environment, and a viable American sector is able to operate alongside a booming Asian sector. That way, American consumers would benefit from being served by an improved American sector as well as the skills of Asian manufacturers.

Andrew’s last blog post..June contributors


Bill WelterNo Gravatar

in July 17th, 2009 @ 10:35

Andrew, I agree completely. Now if only you and I can convince the entire manufacturing community to follow your insights.
Bill


AndrewNo Gravatar

in July 20th, 2009 @ 23:36

Bill,

I think we might have our work cut out there!
.-= Andrew´s last blog ..June contributors =-.