Business Models — Upside Down
My friend Kay Plantes (see www.Plantescompany.com/blog) and I are working on a new workshop focused on understanding and using business models as a way to grow your business. One of the aspects of any business model is the underlying Profit Model and how it is used to drive strategy. Consider the following:
- Harley Davidson: do they sell a bike or a life style?
- Healthcare: They profit when people are sick. What if they profitted from healthy people?
- Twitter: I know what they do, but what are they selling?
- Panasonic Factory Automation: What if they sold “productivity” instead of equipment?
- Higher Education: They are built on “hours consumed.” What if they billed according to “knowledge in-use?”
Kay and I are interested in your “profit conundrums.” Please add to our list.