Friday, 3 of September of 2010

A Prepared Mind Observes

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Last week I posted a comment about the Prepared Mind skill of Challenging. This week it’s about the need to improve our skill of Observing.

We admire those who are prepared for their future and wonder about those who plead “surprise” or try the tabloid defense of “I didn’t know.” Ignorance may be a defense in court – but what does that say about the person? Isn’t it the job of leaders to pay attention? Isn’t that something that’s required of all of us who are trying to get ahead in the era of accelerating change?

In the old days of the Soviet/American Cold War, the military recognized that getting surprised by Soviet bombers was not a good thing (to put it mildly) so we constructed the DEW (distant early warning) Line of radar sites along the northern horizon. The intent was to see danger as early as possible. Likewise, no one, not the CEO or the new data entry clerk, should be in the position of being surprised.

However, we don’t have the time or the bandwidth to notice everything. You can’t pay attention to everything!

So, one question you should ponder is that of “What worries you?”

We built the DEW Line because we were worried about the Soviets. We watch our cholesterol because we’re worried about heart disease. We watch “leading indicators” because we worry about the economy. So what should trigger your attention if it hits the edge of your mental radar screen?

What else should be on your “to be observed” checklist?

Well, think about all of the assumptions that are the foundation of our personal and business plans. Assumptions are great mental shortcuts; but they tend to degrade without warning. What assumptions did GM use until they found themselves in bankruptcy court?

You may assume that you and your department are valuable and necessary to the running of the organization in which you work. And, therefore, you maintain the status quo; just doing your job day-in and day-out. However, the current trend of outsourcing, sending knowledge jobs to China or India, should awaken you to observe specific trends in your industry. The bottom line is that you need to consider which of your assumptions are most important to your longevity and future success. Bring them into the open and watch them.

OK, so we need to observe those things that might put us at risk. How about the proverbial “flip side” of the coin? Where does opportunity lie? What was it that Toyota saw in 1993 that caused them to start the process that created the Prius hybrid? Why design, engineer and build a hybrid car when there was absolutely NO mass market? Simply put, Toyota saw the convergence of rising oil prices, and a rising world middle-class economy, and a citizenry concern for ecology. There was no market data to prove them right – only thinking driven by edge-of-the-screen observation.

Where are the opportunities waiting for your observations? And how do you prepare yourself to take advantage of them?

Ask yourself this question: “What can’t be done today that, if it could, would change your career or your company for the better?”

Can you see people in other disciplines, or companies, or industries that have already addressed your “impossibility?” You won’t know until you look and you won’t look until you decide to really observe the world around you.

You see, it all starts with intention. You won’t see the edge of your mental radar screen until you take the time to look.

Tell me what you see.


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AndrewNo Gravatar

in July 20th, 2009 @ 23:29

Bill,

When I was a boy scout, I was taught one basic simple priniciple which was laid down by Bayden Powell, founder of the Worldwide Scouting movement – be prepared.

I would certainly imagine that this motto would be a sound model for any business, organization or individual to live by. At an organizational level, firms would be well advised to conduct some form of SWAT (Strengths, Weaknesses, Opportunities, Threats) analysis on a fairly regular basis. This will help them not only to identify any forms of serious threats on the horizon and to take appropriate steps to mitigate the effect of such threats, but also to identify any possible opportunities and to map out strategies in order to capitalize on those opportunities.

But the use of SWAT should not be confined to the organizational level. Each of us, as individuals, should be aware of the surrounding environment in which we operate, so that we are aware of any potential threats to our jobs (or, in the case of the self employed, businesses) and are able to make appropriate plans to respond to any serious threats should they occur, in addition to capitalizing on any form of opportunity which may arise.
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Brad ShorrNo Gravatar

in July 21st, 2009 @ 06:28

Hi Bill, Those are tough questions, but ones that are fun to tackle. One thing I see is an opportunity for companies that traditionally give knowledge away to sell it, in the form of an ebook or consulting service or video. (This is ironic in an age where information flows freely, but nevertheless, it’s there.)
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Bill WelterNo Gravatar

in July 21st, 2009 @ 13:31

Brad,
Free is nice, but selling is more appealing (from a provider’s point of view.) My guess is that people will buy, but only if they see the value. Kay Plantes’ work on “value promise” seems to play well here.
Bill


Fred H SchlegelNo Gravatar

in July 21st, 2009 @ 14:05

‘Can you see people in other disciplines… that have already addressed your “impossibility?”‘ I like the way you put that. It’s been surprising to me how often a well worn idea in one industry can be groundbreaking elsewhere. I guess in part that might be due to the feedback loop you can get caught in when looking only at your own little slice of the world. The auto industry is a great example of this – from the outside what Toyota did looks like the obvious smart move, but for some reason most of their competitors missed it by miles. Radar is such a great analogy for this issue.
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Bill WelterNo Gravatar

in July 22nd, 2009 @ 08:52

Fred,
Thanks for the comments. Regarding the radar screen metaphor, I;ve found it to be useful across a wide range of groups and industries. You can always get people to consider “sweep and range” as they think about issues. Range is obvious to most people (long term vs short term), but the concept of sweep (looking in all directions) ususllay brings out new insights.
Bill


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